trimoji What is this deliverable for?
The Sales Profile is a report focused on a specific dimension of the personality profile: a candidate or employee’s natural sales style. It identifies and quantifies the five sales archetypes based on the profile’s behavioral tendencies.
This deliverable is intended for recruiters, sales managers, and sales directors who are looking to finely qualify a candidate for a sales-oriented position: sales, business development, account management, partnerships, negotiation, or client portfolio development.
It does not replace the complete Soft Skills Analysis report, but isolates the sales dimension for immediate and directly actionable reading by sales teams.
What the report contains
1. Header
The report opens with the candidate's name and the company logo. The title “Sales Profile” immediately indicates the sales-oriented nature of the document.
2. 5 Sales Archetypes Chart
A horizontal bar chart presents the candidate's score for each of the five sales archetypes, expressed as a percentage. Archetypes with a score below 50% are displayed with reduced opacity to indicate that they are not dominant tendencies of the profile.
3. Detailed Description of Archetypes
Each archetype is presented with its name, score, and a functional description explaining how this sales style manifests concretely in the practice of the profession. The five archetypes are:
- Farmer: Profile focused on loyalty and account development. This sales style excels in long-term relationships, building trust, and cementing partnerships. They turn every client into a long-term client by investing in the relationship and quality of service.
- Hunter: Profile focused on hunting and developing new clients. This sales style is driven by challenge, conquest, and short-term goals. They perform well in prospecting, direct negotiation, and closing new deals.
- Innovator: Profile focused on creativity and tailor-made solutions. This sales style stands out for its ability to propose differentiating approaches, identify opportunities where others see no market, and adapt the offer to the specific needs of each client.
- Networker: Profile focused on networking and referrals. This sales style derives its value from its relationships: it generates business through recommendations, reputation, and activation of its ecosystem. Very present in the introduction and influence phases.
- Analyst: Profile focused on analysis and substantiated argumentation. This sales style builds its conviction on data, evidence, and a methodical approach. Particularly effective in complex sales where the purchasing decision is long and rational.
How does it work?
Step 1 - Taking the personality questionnaire
The candidate completes the Trimoji personality questionnaire. The sales profile is calculated automatically from the results: no additional questionnaire is needed.
Step 2 - Report generation
The sales profile report is automatically generated in PDF format. Scores are calculated by positioning the profile on the Trimoji behavioral grids, cross-referencing them with the propensities associated with each sales style.
Step 3 - Utilization in interviews or management
The report is used by the sales director or recruiter to: validate the profile's suitability for the sales position, prepare for the interview based on dominant and sub-dominant archetypes, or adapt management for an already employed salesperson.
Benefits for an HR and Management Team
✅ Quick sales qualification: a one-page report, readable by a sales director without prior training.
✅ Alignment of position/profile: choose the right archetype based on the type of sales expected (hunting vs. loyalty, simple sales vs. complex sales).
✅ Adapted management: adjust sales coaching based on the natural style of each member of the sales team.
✅ Building a balanced sales team: identify the archetypes present and missing in a sales team.
✅ Targeted interviews: prepare interview questions focused on dominant archetypes and deviations from the target profile.
Use Cases
Sales Recruitment
A Key Account Manager position requires a dominant Farmer profile. A Business Developer role calls for a strong Hunter profile.
The report helps verify the fit even before the interview.
Sales Team Management
Each salesperson should not be managed in the same way according to their dominant archetype.
The report helps the sales director adapt their coaching rituals and individual motivational levers.
Career Change or Role Evolution
An employee moving into a sales role can use the report to identify their natural strengths and the archetypes to develop.
FAQ
Does the Sales Profile require a specific questionnaire?
No. It is calculated from the standard Trimoji personality questionnaire. No additional test is necessary.
Can only one archetype dominate at 100%?
No. All profiles combine the five archetypes to varying degrees. The score highlights dominant tendencies, not exclusive categories. The most interesting insights often lie in the top two or three archetypes.
Is this report useful for non-sales profiles?
Yes, in some cases. Roles such as consulting, recruitment, partnerships, or project management often involve sales dimensions. The report can be relevant as soon as negotiation, client interaction, or persuasion is part of the job.
Would you like to identify the natural sales style of your candidates and build complementary sales teams?
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