trimoji What is this deliverable for?
The Commercial Profile is a report focused on a specific dimension of the personality profile: the natural sales style of a candidate or employee. It identifies and quantifies the five sales archetypes according to the profile's behavioral tendencies.
This deliverable is intended for recruiters, sales managers, and sales directors who seek to precisely qualify a candidate for a sales-oriented position: sales, business development, account management, partnerships, negotiation, or client portfolio development.
It does not replace the comprehensive Soft Skills Analysis report, but isolates the sales dimension for immediate and directly actionable reading by sales teams.
What the report contains
1. Header
The report opens with the candidate's name and the company logo. The title "Commercial Profile" immediately indicates the sales-oriented nature of the document.
2. Graph of the 5 Sales Archetypes
A horizontal bar graph presents the candidate's score for each of the five sales archetypes, expressed as a percentage. Archetypes with a score below 50% are displayed with reduced opacity to indicate that they are not dominant profile tendencies.
3. Detailed Description of Archetypes
Each archetype is presented with its name, score, and a functional description explaining how this sales style concretely manifests in the exercise of the profession. The five archetypes are:
- Nurturer: profile focused on retention and account development. This sales style excels in long-term relationships, building trust, and anchoring partnerships. It transforms every client into a long-term client by investing in the relationship and service quality.
- Hunter: profile focused on hunting and developing new clients. This sales style is motivated by challenge, conquest, and short-term goals. It performs in prospecting, direct negotiation, and signing new contracts.
- Innovator: profile focused on creativity and customized solutions. This sales style is distinguished by its ability to propose differentiating approaches, identify opportunities where others see no market, and adapt the offer to the specific needs of each client.
- Networker: profile focused on networking and referrals. This sales style derives its value from its relationships: it generates business through recommendations, reputation, and activation of its ecosystem. Highly present in the introduction and influence phases.
- Analyst: profile focused on analysis and substantiated argumentation. This sales style builds its conviction on data, evidence, and a methodical approach. Particularly effective in complex sales where the purchase decision is long and rational.
How does it work?
Step 1 - Personality Questionnaire Administration
The candidate completes the Trimoji personality questionnaire. The commercial profile is calculated automatically from the results: no additional questionnaire is needed.
Step 2 - Report Generation
The commercial profile report is automatically generated in PDF format. Scores are calculated by cross-referencing the profile's positioning on the Trimoji behavioral grids with the propensities associated with each sales style.
Step 3 - Utilization in Interviews or Management
The report is used by the sales director or recruiter to: validate the profile's suitability for the sales position, prepare for interviews around dominant and sub-dominant archetypes, or adapt management for an existing sales representative.
Benefits for HR and Management Teams
✅ Quick Sales Qualification: a one-page report, understandable by a sales director without prior training.
✅ Alignment of Position / Profile: choose the right archetype according to the expected sales type (hunting vs. retention, simple sale vs. complex sale).
✅ Adapted Management: adjust sales coaching based on the natural style of each member of the sales team.
✅ Building a Balanced Sales Team: identify the archetypes present and missing in a sales team.
✅ Targeted Interviews: prepare interview questions focused on dominant archetypes and deviations from the target profile.
Use Cases
Sales Recruitment
A Key Account Manager position requires a dominant Nurturer profile. A Business Developer role calls for a strong Hunter profile.
The report allows for suitability checks even before the interview.
Sales Team Management
Each salesperson is not managed in the same way according to their dominant archetype.
The report helps the sales director adapt their coaching rituals and individual motivation levers.
Career Change or Role Evolution
An employee evolving towards a sales role can use the report to identify their natural strengths and the archetypes to develop.
FAQ
Does the Commercial Profile require a specific questionnaire?
No. It is calculated from the standard Trimoji personality questionnaire. No additional administration is necessary.
Can a single archetype dominate at 100%?
No. All profiles combine the five archetypes to varying degrees. The score highlights dominant tendencies, not exclusive categories. The interesting insight is often in the top two or three archetypes.
Is this report useful for non-sales profiles?
Yes, in some cases. Roles such as consulting, recruitment, partnerships, or project management often involve sales dimensions. The report can be relevant whenever negotiation, client interaction, or persuasion is part of the job.
Would you like to identify the natural sales style of your candidates and build complementary sales teams?
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